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Fri, May 18, 9:31 pm EDT

Execute the pricing power imperatives

Show Date & Time: 15 May 2012, 1:25 pm
Small businesses are finding themselves between a rock and hard place. The rock is inflation. For several quarters, rising inflation has pushed up marginal costs and operating expenses. Some increases are dramatic, like hikes in raw materials. Others are more subtle, like increases in copy paper, which aren’t noticeable every month, but add up over the year. The [...]

The power of the “Cherry Principle”

Show Date & Time: 7 May 2012, 1:13 pm
It’s difficult to imagine a more succulent image than a bowl of cherries. Indeed, if you had to choose one flavor for all things, wouldn’t you choose the sweet red berry? And every parent knows that the active ingredient of bad-tasting medicine has more chance of getting inside a child if delivered with the motivating ingredient [...]
The Question: In about six months either Barack Obama or Mitt Romney will be elected as the next president. At this moment, who will you vote for? 12% - Barack Obama 83% - Mitt Romney 5% - Neither My Commentary: The Republican primary process is practically, if not technically over, and all signs point to a contest this November [...]

The Age of the Customer: the new normal

Show Date & Time: 1 May 2012, 1:38 pm
The shift in who has control – seller or customer – is causing the 10,000 year-old Age of the Seller to succumb to the Age of the Customer™. Understanding this is key to the survival and success of your small business. For millennia, there have been four basic elements of the relationship between a customer and [...]
The Question: There has never been a time when so many age groups are in the workplace. Are you seeing any communication challenges between the generations? 31% - Very much - it’s like we’re from different planets 57% - Somewhat - it’s noticeable but we’re handling it 11% - Not at all - what problem? My Commentary: “What we [...]

Is ObamaCare good for small businesses?

Show Date & Time: 23 April 2012, 12:25 pm
The Patient Protection and Affordable Care Act, aka Obamacare, was passed by Congress and signed into law by President Obama two years ago. It was considered the signature accomplishment of the president’s first term. Obamacare was hailed as comprehensive health care reform that would not increase the deficit and would solve rising insurance costs for small [...]

It’s The Age of the Customer - Get over it!

Show Date & Time: 20 April 2012, 7:00 am
Your small business is now operating in a new age where customers rule. Sellers that transition to the new Age with their customers will be successful. Watch as Jim talks about the transition from The Age of the Seller to The Age of the Customer™. Watch more of Jim’s videos HERE! Take this week’s poll HERE! Check out [...]
The Question: As you prepare to file personal - and probably business - tax returns next week, what do you think about increasing the tax level on people with higher income? 12% - Those who make more should pay a higher tax rate. 78% - Success should not be taxed at a higher rate. 10% - Undecided My Comments: [...]

Small business’s “green jacket” of success

Show Date & Time: 16 April 2012, 4:26 pm
Recently, pro golfer Bubba (Gerry, Jr.) Watson, won his first major tournament – the 2012 Masters Championship at Augusta National in Georgia – only a few days after he and his wife adopted their first child. During the presentation of the legendary Masters “green jacket” after the tournament, CBS sports host Jim Nantz, asked Bubba about [...]
The Question: What is your experience in finding qualified applicants for your job openings? 38% - We have job openings but it’s difficult finding qualified applicants 32% - We are able to find qualified employees when we have an opening. 29% - We are not hiring and don’t expect to this year. My Comments: Over the past several decades, the challenge [...]

Speak “banker” as a second language

Show Date & Time: 10 April 2012, 1:55 pm
Once a storm caused two ships to sink in the same area and all on board were lost at sea, save one from each ship, who survived only because they swam to a nearby island. Fortunately, the two men hauled themselves up on the beach within sight of each other. But the survivors’ celebration soon [...]
The Question: On the 2nd anniversary of the Patients Protection and Affordability Act (ObamaCare), where do you stand on this law? 12% - I like it and think it will be good for America. 78% - I don’t like it and think it should be repealed. 10% - Undecided Commentary: In an ironic coincidence you can’t make up, during the [...]

Small Business power from “the cloud”

Show Date & Time: 2 April 2012, 1:12 pm
One of the greatest products of human society is the marketplace. Webster defines it as a place where goods and services are offered for sale. Over millennia, innovations took markets from local to global, and now to the 21st century iteration – virtual. Virtual markets are powered by “cloud computing,” aka “the cloud,” and accessed via [...]

Are you ready for mobile primetime?

Show Date & Time: 27 March 2012, 12:23 pm
Somewhere in America a small business owner just experienced an anxiety attack that included breaking out in a cold sweat, because he had just discovered two things: Half of the prospects and customers in his market cannot find his business. Half of the calls his prospects and customers want to make to his business never get through. Pretty [...]
The Question: The price of gas is going up. How much, if anything, do you believe President Obama contributed to this increase? 18% - None - Market force, not politics are to blame for gas prices. 31% - 100% - Obama’s policies have directly or indirectly caused this increase. 51% - 50-50 - Markets are in play, but presidents [...]

Nourish every part of your life

Show Date & Time: 21 March 2012, 7:00 am
One of the things that has become abundantly clear about modern humans is that there are definite rewards and consequences for the way we live our lives. The most obvious example is the way we treat our bodies — this stack of protoplasm that drives our spirit around. Surrounded by plenty and extravagance, our eating habits [...]

America needs jobs in all the Crayola colors

Show Date & Time: 20 March 2012, 12:58 pm
It is generally stipulated among political experts and interested observers of the 2012 election cycle that the presidential contest will be heavily weighted toward the condition of the economy, especially unemployment. The unemployment metric most often cited by the media and politicians, called U-3, is from the Bureau of Labor Statistics (BLS) and was recently reported [...]

Become a small business revolutionary

Show Date & Time: 15 March 2012, 1:51 pm
Today’s small businesses are under attack from many fronts. Don’t surrender; attack back! Fight with your strengths, and win the day. Watch more of Jim’s videos HERE! Take this week’s poll HERE! Check out more great SBA content HERE!

Managing capital is different than managing cash

Show Date & Time: 12 March 2012, 2:08 pm
There are many tasks every small business owner must handle personally, but none is more CEO-specific than allocation of capital. Because the only thing more precious to a small business than capital is time. Cash management is also a CEO-critical task, but operating cash is not capital. Cash is for expenses and is measured daily, weekly, [...]

Become an effective small business negotiator

Show Date & Time: 9 March 2012, 6:00 am
In poker, if you don’t know who the mullet is, you might be the mullet. Don’t be a mullet. Watch this video to learn how to become a student of negotiating, and you will become an effective negotiator. Watch more of Jim’s videos HERE! Take this week’s poll HERE! Check out more great SBA content HERE!

Small Business Advocate

With creator and award-winning host, Jim Blasingame, The Small Business Advocate® Show is the world's only weekday small business radio program. The show airs nationally on the radio (since 1997) and is simulcast worldwide on the Internet (since 1998) for two hours every weekday from 7-9 am Eastern. Radio affiliates often replay the show in other day-parts, including weekends. Jim conducts over 1,000 live interviews annually with the top experts and thought-leaders - the Brain Trust - in their fields, plus many regular small business owners and entrepreneurs. Thousands of past small business interviews are archived on this site, from the most recent interviews posted each weekday morning to as far back as 1999. Small Business Advocate Archives are offered in a number of search options, including date, category and alphabetically by last name of the guest.
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