Business4Better community engagement events around the world developed by UBM to encourage networking, education, encouraging corporate social responsibiltiy, best practices for corporate partnerships, need for non-profits to tell a compelling story, and ground-breaking work to encourage collaboration between non-profits and corporations.
Impact of the web on international non-profits, social responsibiltiy drives corporate loyalty, cross cause non-profits encourage collaborations, and ideas about future Business4Better events to highlight non-profits and create engagement between non-profits and corporations, corporate social responsibiltiy leaders cut across all job descriptions, and addressing need to give back.
Chicago-based social service expert creates site that works with local non-profits to help low income individuals overcome obstacles like getting equipment or computers with small contributions, complimenting resources of local non-profits and case managers to tell the story of the organization as well as individuals, and use of social media, press and word of mouth to get the word out.
First person limited appeals to get over a challenge are embraced by donors who receive follow on how their gift helped, donors appreciate being invited into someone's life, overcoming the digital divide for low income people, and insights into best ways to get donors more involved.
Corporations working with non-profits because of expectations by employees to be involved in community, need for non-profit to tell a meaningful story and use social media, compeition to the political world by the activities of the advocacy world, and need for non-profits to show return on investment from foundations and donors.
Challenge of marketing break-through mobile health and wellness devices and solutions, third world applications for wireless healthcare, and opportunities for branded content marketing to inform about health and wellness wireless devices and mobile apps.
Getting beyond competition for environmental and conservation non-profit organizations, value for corporations to work with an umbrella group to manage workplace giving and matching programs, donor driven campaigns, structuring volunteer opportunites for corporations, and green team networking.
Educating an ill-informed audience, families and friends advocating for gays and lesbians to promote equality, use of social media to provide support, information, mentoring, using direct mail, email as well as social media to reach target audience of all ages, celebrity endorsements and looking for large and small donors and members.