Using online ads to build email lists, collect signatures, persuade voters, finding the audience most interested in issues, integrating Facebook ads and promoted posts into media plan, paid options to get campaigns noticed on social media, reaching the NetRoots Nation community, effectiveness of video ads, and online fundraising through direct to donate and acquisition campaigns.
Single issue organizations find voters mining big data, reflections on primary results in NY mayor's race, nationalization of campaigns, need for consistency of messages and disclaimers on mobile ads.
Nationalization of fundraising campaigns while all politics is still local, rise of PACs in funding ad campaigns, the Ted Cruz narrative on social media and how it is being amplified, and figuring out how to mobilize the base.
Field organizers focus on building contact lists, data driven targeting being used in all campaigns, NetRoots Nation meeting in San Jose, how Democrats are drawing on digital experts and growing new talent, challenge of the Right to get critical mass of digital experts with real experience, keys to building grassroots support, and relationship and content strategies.
Reflections on 9/11, cross partisan issues and changing attitudes, attitudes about intervention in Syria, constituents speak up, polling the silent majority, and low information voters.
Statewide survey of California voters about control of local school boards, need for standardized testing, tough love for teachers and who gets the blame for school failures, who runs for school board positions, the role teachers play, and educating voters about changes in school funding resulting from ballot initiatives.
Fundraising around the news cycle which is driving the conversation, planning rapid response to current events to take advantage of momentum on social media, and online fundraising calculator to determine metrics that matter most in maximizing efforts.
Driving donations through email and online ads, need for testing of targeting and messaging, growth of political online video ads for persuasion, cost-per-click aquisition model for ad buys not just impressions, web sites as platforms for action to complement and optimize social conversations, and challenges of mobile campaigns.
Where digital video dollars are being spent, executing and measuring multi-screen digital video campaigns, value of video ads and longer form branded videos on social to encourage sharing and experimentation, and strategies for selecting best ad format.
Making it easy to share video ad and branded content on social networks across screens, Facebook video ads, running branded video and ads on Facebook and Twitter, publishing long form and short form videos on the web, telling a persuasive narrative through video, and enabling viewers to share and post video ads.
Fast and slow changes and setting expectations to transform societies, need to experiment and fail fast, open source technology and open source environment to encourage collaboration, user-generated data and rapid innovation to solve humanitarian emergencies, and mobile money in East Africa and how it changes the way people think about paying for healthcare.
Using hackers and hackathons to generate open collaboration, overcoming institutional barriers by using crowdsourcing tools and visualization, social media and crowdsourcing in Syria and throughout the Middle East changes global perceptions, meaning of younger generations in developing countries being on mobile devices, and strategy of trickle up innovation driven by needs.