Tools For Grassroots Organizing

Show Date & Time: Wednesday, 25 September 2013 04:00 PM (EST)
  • Segment 01 Online Ads: Targeting The RIght People
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  • Guests Name Chris Massicotte
  • Guest Title COO

Using online ads to build email lists, collect signatures, persuade voters, finding the audience most interested in issues, integrating Facebook ads and promoted posts into media plan, paid options to get campaigns noticed on social media, reaching the NetRoots Nation community, effectiveness of video ads, and online fundraising through direct to donate and acquisition campaigns.

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Single Issue Voters

Show Date & Time: Wednesday, 25 September 2013 04:15 PM (EST)
  • Segment 02 Opportunities For Fundraising: Single Issue Appeals
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  • Guests Name Chris Massicotte
  • Guest Title COO

Single issue organizations find voters mining big data, reflections on primary results in NY mayor's race, nationalization of campaigns, need for consistency of messages and disclaimers on mobile ads.

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Organizing and Social Media

Show Date & Time: Wednesday, 25 September 2013 04:30 PM (EST)
  • Segment 03 Fundraising: National and Local Support
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  • Guests Name Colin Delany

Nationalization of fundraising campaigns while all politics is still local, rise of PACs in funding ad campaigns, the Ted Cruz narrative on social media and how it is being amplified, and figuring out how to mobilize the base.

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Lessons From Primary Elections 2013

Show Date & Time: Wednesday, 25 September 2013 04:45 PM (EST)
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  • Guests Name Colin Delany

Field organizers focus on building contact lists, data driven targeting being used in all campaigns, NetRoots Nation meeting in San Jose, how Democrats are drawing on digital experts and growing new talent, challenge of the Right to get critical mass of digital experts with real experience, keys to building grassroots support, and relationship and content strategies.

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Hot Issues For Voters

Show Date & Time: Wednesday, 11 September 2013 04:00 PM (EST)
  • Segment 01 Current Events: Markers of Public Opinion
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  • Guests Name Ben Tulchin
  • Guest Title President

Reflections on 9/11, cross partisan issues and changing attitudes, attitudes about intervention in Syria, constituents speak up, polling the silent majority, and low information voters.

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Local Control of Government Services

Show Date & Time: Wednesday, 11 September 2013 04:15 PM (EST)
  • Segment 02 School Boards and Testing: Voters Want Local Control
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  • Guests Name Ben Tulchin
  • Guest Title President

Statewide survey of California voters about control of local school boards, need for standardized testing, tough love for teachers and who gets the blame for school failures, who runs for school board positions, the role teachers play, and educating voters about changes in school funding resulting from ballot initiatives.

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Online Fundraising

Show Date & Time: Wednesday, 11 September 2013 04:30 PM (EST)
  • Segment 03 Current Events: Engaging Contributors
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  • Guests Name Matthew McMillan
  • Guest Title President

Fundraising around the news cycle which is driving the conversation, planning rapid response to current events to take advantage of momentum on social media, and online fundraising calculator to determine metrics that matter most in maximizing efforts.

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Mobilization Campaigns

Show Date & Time: Wednesday, 11 September 2013 04:45 PM (EST)
  • Segment 04 Online Ad Buys: Social Media And Mobile on the Rise
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  • Guests Name Matthew McMillan
  • Guest Title President

Driving donations through email and online ads, need for testing of targeting and messaging, growth of political online video ads for persuasion, cost-per-click aquisition model for ad buys not just impressions, web sites as platforms for action to complement and optimize social conversations, and challenges of mobile campaigns.

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Branded Videos on Social Channels

Show Date & Time: Wednesday, 28 August 2013 04:00 PM (EST)
  • Segment 01 Multi-Screen Experience: Storytelling with Video Ads
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  • Guests Name Anupam Gupta
  • Guest Title President and CEO

Where digital video dollars are being spent, executing and measuring multi-screen digital video campaigns, value of video ads and longer form branded videos on social to encourage sharing and experimentation, and strategies for selecting best ad format.

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Posting Video Ads Everywhere

Show Date & Time: Wednesday, 28 August 2013 04:15 PM (EST)
  • Segment 02 Paid and Earned Media: Value of Social Strategy
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  • Guests Name Anupam Gupta
  • Guest Title President and CEO

Making it easy to share video ad and branded content on social networks across screens, Facebook video ads, running branded video and ads on Facebook and Twitter, publishing long form and short form videos on the web, telling a persuasive narrative through video, and enabling viewers to share and post video ads.

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Open Source Humanitarian Initiatives

Show Date & Time: Wednesday, 28 August 2013 04:30 PM (EST)
  • Segment 03 Developing Civil Societies: Building Infrastructure and Mobile Apps
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  • Guests Name William Brindley
  • Guest Title CEO

Fast and slow changes and setting expectations to transform societies, need to experiment and fail fast, open source technology and open source environment to encourage collaboration, user-generated data and rapid innovation to solve humanitarian emergencies, and mobile money in East Africa and how it changes the way people think about paying for healthcare.

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Overcoming Bureaucracy With Grassroots Apps

Show Date & Time: Wednesday, 28 August 2013 04:45 PM (EST)
  • Segment 04 Hacking to Improve Government Services: New Eyes New Solutions
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  • Guests Name William Brindley
  • Guest Title CEO

Using hackers and hackathons to generate open collaboration, overcoming institutional barriers by using crowdsourcing tools and visualization, social media and crowdsourcing in Syria and throughout the Middle East changes global perceptions, meaning of younger generations in developing countries being on mobile devices, and strategy of trickle up innovation driven by needs.

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Digital Politics

NEW SHOW TIME AND DAY:
Wednesdays at 3:00 pm - 4:00 pm EST

(12 noon - 1 pm PST)

e-voter_logo_cleaned_upE-Voter Institute has produced Digital Politics Radio since 2007. Karen Jagoda is the host of this is non-partisan show that covers the business of politics rather than the squabbling that goes on across the political spectrum.

With an eye to education and promotion of creativity and experimentation, the Digital Politics Radio show looks at how the web is changing the face of political and advocacy campaigns. The focus of the show is on social media, online advertising, mobile apps, web tools, innovative web sites, and campaign strategies that integrate traditional and digital elements.

Guests include political insiders, media strategists, campaign decision makers, pollsters and political solution providers. In addition to the occasional candidate, elected officials and their staffers, the show also includes bloggers, community activists, fundraisers, digital pioneers, journalists, and academics.

Listen to Digital Politics Radio to stay on the cutting edge of where technology meets politics.

We are always looking for new guests and show ideas. Contact us at digitalpoliticsradio@gmail.com. Find out more about E-Voter Institute http://evoterinstitute.com.


sosd-radio-jagodaKaren Jagoda
Host of Digital Politics Radio
President, E-Voter Institute
karen@e-voterinstitute.com

 

Karen Jagoda has been the producer and host of the weekly web radio show Digital Politics Radio since November 2007.

Karen Jagoda is a founder and President of E-Voter Institute, a trade association representing Web publishers and political and advocacy solution providers. The Institute, created in 1999 as a non-partisan organization, conducts research on the intersection of politics and the Internet. Along with a variety of sponsors and partners, the Institute has held numerous conferences and webcasts that have brought together campaign experts and Internet insiders to consider the implications of changes in the political landscape.

In order to make the E-Voter research more widely available, the Institute has published two books: Crossing the River: The Coming of Age of the Internet in Politics and Advocacy, Karen A.B. Jagoda, Editor (Xlibris, 2005) and About Face: The Dramatic Impact of the Internet on Politics and Advocacy (E-Voter Insitute Press, 2009).

Ms. Jagoda is also the founder of Turtleback Interactive, a company specializing in strategic research and consulting for online political and advocacy campaigns and use of the web for cost-effective marketing and communications worldwide.

As co-founder of Turtlesnap Ventures, Karen developed and produced the Turtlesnap Investment Symposia series. World-class experts came together to discuss opportunities in infotech, biotech, nanotech, online learning, homeland security, and to gain a better understanding of global trends in technology.

Earlier in her career, Karen worked at BusinessLand, ComputerLand, the Aspen Institute, the Urban Institute, and the headquarters of the Social Security Administration. In all cases Karen focused on the application of new and disruptive technology to business and government practices.

Karen Jagoda is a native of Baltimore and received her B.A. with a dual major in mathematics and political science from Goucher College and Masters of Business Management from Johns Hopkins University. After living in Washington, DC for over 25 years, she resides to La Jolla, California with her husband and Cairn terrier.

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